So we hear that our beloved Facebook had a little problem today and went offline for a whole 30 mins. The end of the world is upon us! Armageddon is around the corner. Oh horror of horrors, I can’t post a picture of my noodle lunch and accompanying nutritious beverage!
But why does a respectable news site (Channel New Asia reporting off the AFP wire) suggest that Facebook has become a vital tool for countless businesses and organisations?
Come on! Get real! There is no doubt that the many and varied social media sites have made a huge impact on how we communicate socially – I love being able to catch up with old friends and contacts from prior lifetimes, BUT: a Vital tool, a Key Forum ?? I think not.
I’ve struggled for a long time to figure out how social media (read Facebook and similar) can assist me in promoting my business and services. I’ve gone with the public opinion – hype – and created my business page on Facebook. You can even find this post on Facebook! But I still cannot see the value in building sales in my business-to-business environment. Perhaps if my market was consumers (B2C) it might be different. Or perhaps I’m just a dinosaur scheduled for extinction during the next outage……………
So tell me:
- Does your business benefit from a Facebook presence?
- Did you find this post through Facebook or some other means?
- Are you a B2B or B2C business?
- Are you among the countless businesses & organisations considering winding up because of this major outage?
- Did your Vital Tool go offfline today for 30 mins?
- Did you consider hara kiri when you couldn’t log on?
I’d really like to know your views, ‘cos I just can’t see it.
PASR Technologies has been providing SME business owners with a level of service and support to the SME business owner that is typically only directly available in very large organisations.